KPEG
React + Framer Motion site for a private equity holding company, built with page transitions and motion-driven storytelling.
Built a corporate site for a private equity group that owns several lines of business under one umbrella. The brief was explicitly about feel as much as function — a confident, cinematic site using motion to communicate scale and global reach, not just a static page of investment categories.
The Challenge
Private equity sites tend to be either dry and text-heavy or flashy without substance. The goal here was a site that felt genuinely premium through motion design — page transitions, scroll-driven reveals — while still clearly communicating the firm's investment focus areas (Global Presence, Strategic Partnerships, Financial Expertise).
The Solution
Built entirely in React with Framer Motion handling page transitions and scroll-triggered animations, layered over full-bleed photography of skylines and business environments to reinforce the 'global reach' positioning. Structured navigation around the firm's core pillars rather than generic page names.
Custom page-transition system built with Framer Motion
Motion-driven storytelling replacing static content blocks
Clear navigation around investment focus pillars
Full-bleed cinematic visual direction